?Also, don?t rule out the importance of your Database language,? suggest Morgan Mosca, a project manager for online gaming branding developments at the Abnet Mackinnon Art and Design Firm, ?We find that MySQL works best in most all cases, and provides the flexibility and reliability that we need for our intensive website creations.? As for server operating systems, most experts recommend Linux. Mallory Kulakowski, IT Director at the popular Steichen Deni Web Hosting Alliance only uses Linux Dedicated servers for any online gaming branding related website venture. ?I find that the customer can get more value for their money with linux,? exclaims Marianna Taube, Sales Officer, ?since Linux provides many possible platforms, customizations, database options, and programming language compatibilities.? Some of the most popular Linux distributions are Red Hat, Fedora, CentOS, Debian, Sarge, Ubuntu, and more. The use of quality web hosting servers is also paramount. Online gaming branding applications are power hungry and eat up server RAM like hungry wolves. To satiate your online gaming branding website?s energy and memory needs, it is probably best to buy a dedicated server with Pentium P4 capabilities or better. Also, get atleast 3-6 GB of physical RAM installed. At first, traffic will be slow and you?ll almost never max the server out, but when the website gets popular, you will soon see that high use creates a heavy server load. Once your online gaming branding website is built, maintenance becomes the next big challenge. Give your creative team and web app programmers some time off after the site launch. Then, once traffic levels are up and customers are purchasing online gaming branding products, bring your team back together and set up a maintenance mission plan. Maintenance is better handled a little at a time versus a monthly or annual website clean up. The sooner you spot any issues or out-of-date content on your website, the better. Programming language for a online gaming branding website project is also extremely important to consider. Don?t choose something too obscure or incompatible with the common browser types. Most developers prefer PERL, .ASP, or .PHP as their basic language. Abbey Windell, director of programming at the Karie Eichman Web Design Firm, suggests .PHP, since it is very user friendly and extremely customizable. ?Further,? states Karie Eichman, ?I like to keep all pages to W3C HTML standards, so that crawling by robots and human use is as errorless as possible.? Most importantly, when designing graphics for your online gaming branding project, don?t forget that logos and brand creatives should easily recreated on standard print media and promotional items. Myklebust Swimmer, director of Mainstream Media at the famous Inocencia Dubbs Marketing Corp, believes that the simpler the logo, the better. Inocencia Dubbs suggests using no more than 3 colors, simple shapes, and no image gradients. ?While gradients and various hues and tones look cool on screen, they don?t reproduce well on a mug, letterhead, or stationary.? Getting a good online gaming branding graphic designer is also somewhat challenging. Sometimes, the best route to go is outsourcing the project to a freelancer. Some freelancers are more skilled than in-house online gaming branding creative staff, and can also be easily contacted later on if there are any technical problems with their work. ?We?ve had great success with Freelancers,? remarks Parmely Dehmer, from the design firm F Samuel Baldy INC., ?they are by far more skilled and less expensive than hiring a specialty in-house staff for a online gaming branding project. As a result, we just need a couple in-house designers to help maintain the website after it is built and take care of odd jobs.? Getting programming coded correctly for a online gaming branding project is probably the most challenging aspect of any website building campaign. The code must be succinct and flexible, but also elaborate enough to deal with any anomalies created through general use and high server load. Reveles Gahlman, Chief Programmer for the Boccio Hesters Brothers firm, explains: ?I triple check and test all our online gaming branding website code many times before we launch a beta version for the marketing team to check. The more people that test the website before the publish date, the better, since this is a great way to find any bugs that might throw a wrench in the works.? There?s more to online gaming branding website design than creating a few text links and catchy graphics. According to Tammi Oberley, author of the famous book ?Website Creation for the Beginning Publisher?, the most daunting task at hand is coming up with a simple design: ?Every webmaster must keep things simple,? writes Tammi Oberley, ?because the webmaster sees the site everyday, but the customer only sees it once or twice!.?
Source: http://www.anzmac2008.org/?p=252
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