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Selecting an appropriate ecommerce solution may appear to be a challenging task if you have planned to launch your online shop. Several companies offering ecommerce solution with wide ranges of features are likely to confuse you. Some features are essential but you should not pay for features that that you may not use. Make sure that your ecommerce package has following features: ?It should be easy to use. Visitors of your online store should be able to access your products comfortably. Shopping and browsing through products and categories should be a pleasant experience. It is desirable to avail free trial if possible. When you are selling a wide range of products and new varieties or categories are added every week, look for solution supporting such business. ?Features of ecommerce package are expected to support and sustain your business model. Your online business may involve selling of products that need to be downloaded. Find the ecommerce solution which initiates and facilitates quick download after an order is confirmed. If the products require to be shipped, then the solution that automatically notifies supplier after confirmation of order may be preferred. Searching according to requirements is better option than comparing features between two ecommerce software solutions. ?Make sure that the ecommerce package chosen by you is scalable. This means it can support your future business growth. When you have teamed with hosted solution, enquire about extent of future support they can provide. This may include options for extra space and server set up to facilitate your future growth. ?Search engine friendly ecommerce package can help you to generate SEO traffic. If you can find such package that also meets your other requirements, then grab it. Such solutions generate keyword guided static URLs that are favored over dynamic URLs by search engines. Automatic generation of Google sitemap by such ecommerce solution promote indexing and visibility of your site. ?Supporting and receptive customer care is a vital selecting factor for ecommerce packages. As a user of such application, you may be na?ve to some technical problems that may arise while using it. Intelligent, accurate and prompt customer care from the service provider should come to your support during such crisis. Autoresponder Packages These days, no one can think of doing any online business without some basic tools like shopping cart and auto responders. Auto responders have become a great medium for increasing the scope of a business and thus have become a favorite in the ecommerce world. With it, one can be rest assured that all email to the company will be answered or the promotional campaigns will reach the targeted customers in time. The whole thing may look very lucrative to you if you are planning to buy one, make sure that the following features are there. 1)The mailing list is the most important thing for the autoresponders to work to their maximum capacity. So the autoresponder software must be able to handle a number of contacts and many such contact lists. Normally the paid versions allow infinite numbers of both. 2)Customer data is another essential item of your ecommerce venture. Often a detailed break up of customer data can give you better result in the long run. With it, you can design group specific campaigns like for a certain age group, or a certain locality, etc. Thus your autoresponder software must be able to collect all the data that you want it to gather. You should also be able to customize the required fields of data. 3)The autoresponder must be able to send customized messages to specific targets like an individual, a group or each and every person on the mailing list depending on the nature of customization. The software should also allow you to schedule mailing times and dates in advance so that messages are delivered just at the appropriate time. 4)Tracking email and following up properly is a very important task that your autoresponder should perform. Such actions help you to find out whether that particular campaign is really working or should it be replaced with something else. The actions include checking how many mails were actually opened. 5)Finally, autoresponders should be easy to use and the company providing them should offer service, upgrade offers, etc.
Article Source:?http://www.BharatBhasha.com
Article Url: http://www.bharatbhasha.com/internet-and-computers.php/322626Article Added on Monday, September 12, 2011
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